How To Evaluate Risk

Taking a vacation, even if it’s just from our daily routine, is essential for our well-being. However, with the continuing pandemic, we must evaluate the risks associated with planning any sort of outing and determine the best ways to minimize them. One way to do so is to understand how our brains evaluate risks and to make sure you are confident in your decisions.

The same can be said about investing. There is a lot of volatility in the markets and economy, but evaluating the risks through the lens of your long-term goals can help you navigate forward. It’s important to establish long-term goals that will leave you feeling confident, even in the face of risk and uncertainty. Simultaneously, get answers from your Advisors as to how their portfolios actually contribute to your overall plan. Specific strategies should drive specific results from each portfolio where you have your money.

Here are some articles that I found helpful this week ... I’d love to know your thoughts.

Success in all your efforts,


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John R. Kinkead

Vice President of Wealth Advisement